For a sneak peak of the not-yet-released Lexus CT 200h, director James Brown created an interactive adventure called 'Dark Ride'. With the help of visual effects from Speedshape, users take on the role of the accomplice to Lexus driver Tony and must get the secret car - unscathed - from the Nevada desert to Los Angeles. Here's my interview at fxguide with Speedshape vfx supe Connor Meechan about his studio's CG car work.
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