fxguide.com relaunches website

fxguide has debuted its brand new website (www.fxguide.com) and I'm pretty excited to be part of it. All the existing articles, podcasts, fxguidetv eps are there, plus new content and exclusive coverage for readers who become 'fxinsider' members. Some of the new articles include a look at the art of stereo conversion and the vfx of Gulliver's Travels. Stay tuned for a lot more in the coming weeks.

Comparison between India's Old & New Print Ads

The Indian advertising industry is talking business today. It has evolved from being a small-scale business to a full-fledged industry. It has emerged as one of the major industries and tertiary sectors and has broadened its horizons be it the creative aspect, the capital employed or the number of personnel involved. Indian advertising industry in very little time has carved a niche for itself and placed itself on the global map. 

  Indian advertising industry with an estimated value of es13, 200-crore has made jaws drop and set eyeballs gazing with some astonishing pieces of work that it has given in the recent past. The creative minds that the Indian advertising industry incorporates have come up with some mind-boggling concepts and work that can be termed as masterpieces in the field of advertising. 

Advertising agencies in the country too have taken a leap. They have come a long way from being small and medium sized industries to becoming well known brands in the business. Mudra, Ogilvy and Mathew (O&M), Mccann Ericsonn, Rediffussion, Leo Burnett are some of the top agencies of the country.
 
See some of the Print Ad's of Today and of  1983...Really nice shift. 

No current adv is available

Hope every one enjoyed watching this massive and creative change, like to join in this booming multi billion advertisement industry, Clusters Ad School is offering several programs for designers, copywriters, new media marketing professionals, Call 97470 10001 for more details.

The visual effects of Black Swan

For Black Swan, director Darren Aronofsky turned to Look Effects to help bring his dark New York ballerina story to life. Look's visual effects supervisor Dan Schrecker oversaw 220 shots for the film, from full CG swan wings to prosthetic augmentation, face replacements and other enhancements. Here's my article at fxguide.

Building LEGO together with Click 3X

Stop-motion photography and visual effects by Click 3X helped bring together Build Together, a :30 spot promoting the joys of LEGO construction. Here's my article at fxguide taking a look at how the commercial was created.

Stargate Studio's visual effects for The Walking Dead

Stargate Studios is handling the visual effects for The Walking Dead, AMC's new TV series based on Robert Kirkman's zombie apocalypse comic and directed by Frank Darabont. Here's my article at fxguide which takes a look at some of Stargate's zombie enhancement and virtual set work for the pilot episode.

Framestore's Deathly Hallows animation

The crucial origin of the 'Deathly Hallows' is told inside the latest Harry Potter film via a three minute animated sequence directed by Ben Hibon and created by Framestore. In it, we learn of the story of the Three Brothers and their encounter with Death. Here's my inteview at fxguide with Framestore sequence supervisor Dale Newton.

Sand Sculpturing Show at Trivandrum Beach by Clusters

Trivandrum Beach : Clusters College For Media & Design organized a Sand Sculpturing show at Trivandrum yesterday evening,  Have a look at the pics.

 

The Sculpture Modeled by Mr.Satheesh Ke ( Animation Department ) , Mr.Siji ( Pre Production Dep) , Mr. Hariprasad( Vfx Dep) and Clusters Students , Best wishes to all.

SWAY Studio's VFX for MINI Countryman spot

For 'Flow', a spot promoting the 2011 MINI Countryman, SWAY Studio created hundreds of vehicles magically splitting, reforming and driving with precision through the streets of Milan. Here's my interview at fxguide with visual effects supervisor Aaron Powell about the use of SWAY's Drive-a-Tron driving simulation tool for the commercial.