Showing posts with label animation india. Show all posts
Showing posts with label animation india. Show all posts

Thursday, April 28, 2011

Employment opportunities in VFX, 3D sector to rise in India, Right Time to Start a Career


With more and more filmmakers realising the importance of VFX and 3D technology, the industry is expected to grow at 18.5% per annum and would create many employment opportunities.
Co-Founder and chief creative director of Prime Focus Merzin Tavaria told PTI that VFX (visual effects)has has come a long way, not only in terms of technology but also creative innovations.

"Filmmakers are more educated and aware about the ways they can use VFX to achieve their creative vision," he said.
Growing demand for content, increasing investment in training talent, growing comfort of Indian production houses for VFX,continued growth in outsourced work, conversion of 2D to 3D formats and emerging digital platforms are expected to help the industry grow at 18.5% per annum, he said.
According to Delna Dhamodiwala, General Manager -HR, Prime Focus, the employment potential is tremendous in the visual entertainment industry as VFX and 3D are being increasingly embraced by entertainment service providers, be it movies, gaming, television or advertisements.
Increase in demand for VFX and 3D means that the employment opportunities also increase. There is a growing demand for VFX artists right from rotoscopy, compositors, clean up artistes.
The opportunities don't just limit to artists but also management support staff to managing the project workflow and artistes like operations, production staff, HR, marketing and sales.
Many experts see a growing demand for content, increasing investment in training talent, continued growth in outsourced work and increased conversion of 2D to 3D formats, all helping to contribute to the 18.5% growth. Visual Entertainment Services group Prime Focus for instance, are expected to hire between 3,500 - 3,700 people alone this year. 
She said the company is hiring around 3500-3700 people this year.
"This year, the focus will be largely on 2D-3D conversions and VFX. Not only Hollywood, but Bollywood is also going 3D with some movies. VFX has also come a long way, not only in terms of technology but creative innovations. Audiences will be treated to most sophisticated visual effects," she added.

Kick start a Career in Visual Effects with Clusters College For Media & Design.  Register Now : http://tinyurl.com/6gmuj49

Monday, December 27, 2010

Building LEGO together with Click 3X













Stop-motion photography and visual effects by Click 3X helped bring together Build Together, a :30 spot promoting the joys of LEGO construction. Here's my article at fxguide taking a look at how the commercial was created.

Tuesday, September 7, 2010

The Role Of The Visual Effects Supervisor

Definitions         
Note that there is no union position for visual effects supervisor, there’s no certification process for this role and there is no standard to how any of this works so I’ll be describing what is industry practice.

A Visual Effects Supervisor is in charge of the creative and technical issues of visual effects on a project. This position starts in pre-production and continues through the completion of the visual effects in post-production. This can span 1 to 2 years on a large project. The supervisor typically works with a visual effects producer who focuses on the budget and schedule aspects of the work. If the project has a large amount of animation then there will be probably be an Animation Supervisor as well.

These days there’s likely to be multiple visual effects supervisors on a visual effects film. If the film has a large number of shots then it sometimes makes sense to split up the work with each supervisor overseeing specific sequences to provide the attention required. In this case they may be referred to as co-supervisors. Associate Supervisor is sometimes a title given to someone who is moving up into the role of supervisor and who has a smaller number of shots compared to the other supervisor(s) on the project. Senior supervisor is sometimes used as an honorary title given to someone at a company who has been at the company a long time and who is able to step in if there are problems on a show.

Given the increase in visual effects shots on a show, the reduction in post production time allowed by the studio and in an effort to count every bean by the studio, work on a large effects driven show is typically spread over multiple companies. Each company handles specific sequences or types of effects and these companies will have their own visual effects supervisor. The film production or studio may hire a vfx supervisor or at least a vfx producer to oversee the work of these companies.

A Plate supervisor is usually a visual effects supervisor who is just involved in the live action or shooting background plates. Plate is the term used for footage that is shot to be used for visual effects. This can be a foreground, background or other elements. With or without actors. (Elements are all the different images used to make up the final shot). The plate supervisor may be hired so the main supervisor can continue to oversee the work back at the vfx company or studio. A plate supervisor may also be hired to shoot specific images half way around the world while principal photography is being done.

Start up
When a film has been greenlit (approved by the studio to proceed into production) or close to greenlit then the film production (director, producer) works with the studio head of visual effects if there is one. This position is primarily a producer type of role to oversee multiple films in various stages of production. This office usually has their own list of approved vendors (visual effects companies) which they forward the script to. They would also play a role in hiring a visual effects supervisor and visual effects producer for the film if there is one.

Each vfx company has their own supervisor and producer breakdown the shots and bid on the show. If there is a show vfx supervisor and producer they review the bids and work with the studio visual effects department to award the work to different companies.

Pre-production
The supervisor works closely with the director to get a sense of what the director is looking for on each sequence and each shot. This is done by employing concept artists, storyboard artists and previs artists to create visual guides. The idea is to solidify the vision of the director and allow the supervisor to work out the technical aspects of completing the shot. The supervisor decides which techniques to use and what will be required when the live action is shot. This is usually done with involvement of the vfx departments and/or companies. If the visual effects supervisor works at a company he/she usually determines the key players (CG supervisor, sequence leads, etc) with the aid of the vfx producer.

Most visual effects work happens after filming but some things such Research and Development (R&D) and model building (physical and computer graphics) can begin earlier. The supervisor will be overseeing this during pre-production. This can be time critical if the R&D will determine the best way to photograph a sequence. The pipeline may also be developed or adjusted for the type of project during this time. Pipeline is essentially the workflow through the facility and the software tools to help that process. (databases to track elements, computer scripts to move or configure files, etc)

The supervisor works with the other film production department heads (Director of Photography, 1st Asst Director, Production Designer, Special Effects, Stunts, etc) to outline the vfx requirements during filming. This can cover bluescreen, motion control, special lighting, etc.

Production
The supervisor is involved in all the live action photography that requires visual effects. This can mean 6 months in a distant country or months on a sound stage. If multiple companies are involved with a large number of shots they each may send their own supervisor when one of their sequences is being filmed. On a large show it’s common to have a 2nd unit. This can be a full crew with it’s own 2nd Unit Director to film action sequences or other sequences and shots that don’t require a lot of the principals (main actors). This will require an effects supervisor as well if the work involves visual effects. Plate supervisors may be employed to help oversee this work depending on the volume of work and schedules.

If there are issues with the actors (eyeline, timing, action with a creature to be added later, etc) I tend to discuss it with the director for him/her to guide the actor. This avoids problems with the actors getting multiple and contradictory instructions.

This may seem like a lot of work but a huge amount of the success of a shot is based on it being filmed correctly to begin with. This means making sure the actors eyelines are correct, the lighting matches the situation when possible, clean plates and information is gathered at the time of photography (lighting references, match move markers and data, etc)

One of the most detrimental decisions a production can make (from a cost and quality stand point) is when they attempt to shoot a visual effects shot and have you just ‘fix’ it later. And believe me if the supervisor turns his/her back for moment production will try to get off a shot. This is most likely to happen when the director has done a previous effects film and ended up with good looking shots despite problems shooting. What they never see is the amount of work and extra costs any of this entails.

I’ll probably do a blog post sometime about the ins and outs of plate photography.

Post Production
Once the footage has been shot the film moves into post production. Ideally editing has been proceeding even during production and some sequences have been locked so visual effects work can begin even during production. As sequences are edited they are turned over by the director to the supervisor and the visual effects team.

How the work proceeds and how it’s structured is determined largely by the supervisor and producer. Sometimes it’s best to rough in quick animation and composites for all the shots of a sequences. That allows the director and editor see a sequence in context and see if major changes are required before you final every shot. If the director has a difficult time visualizing the supervisor may have to wait until the shots are further along before presenting them to the director. Some directors have difficulty making decisions based on ‘plastic’ animation renders so these would need a higher level of rendering.

Production may require reshoots months after production if there are editorial or technical issues with the footage. Additional background plates may have to be shot for sequences, especially if there has been a change from the original plan. Once again these would require an effects supervisor or plate supervisor.

Dailies
A supervisor’s day usually starts with review of dailies. I typically review them on my workstation and make notes before stepping through with the team or individuals involved. Even spending a few minutes per shot adds up with you have quite a number of shots in production. As much as you try to balance the schedule invariably you have a large number of shots to be reviewed as you get close to the final deadline. This can mean spending the entire morning reviewing shots. Trying to balance a pat on the back for the work done so far on a shot and encouragement with the need to list the items still need to be completed to finish the shot is a tough. Usually the pat on the back is the first thing to go as the schedule gets tighter. It’s no disrespect to the crew members, just the realities of getting a large volume of work done.

In the afternoon the supervisor may have meetings to review scheduling, budgets, new sequences, R&D status,etc. He/she may have to present the director the latest shots or sit down with individual artists to discuss any updates/changes from the morning dailies.

The supervisor usually puts in the same hours as the rest of the production crew. 10-12 hour minimum. 5-7 days a week.


Finals
The director is involved in all decisions from the approval of the original designs and through to the final shot. The director has to buy off on the animation before the final rendering and compositing is done.

One of the things the supervisor has to do is work with the director on getting shots finaled (approved) in a timely manner. It’s very easy to get too focused on every detail in a shot, especially if you’re looping the shot over and over on a computer. Matte lines and added elements can always be tweaked more. Unfortunately if you have hundreds of shots to do in a limited time and the supervisor or director becomes too picky or tweak happy then the first shots will look great but the last batch of shots may look awful. For this reason there’s usually a number of target finals to accomplish per week in order to meet the deadline. Any shots that aren’t done from the week before are now added to the number that need to be completed in the current week. The idea is to create a balance so all the shots hold up and work within context of the film. If you can view it in context (with surrounding shots) 2 or 3 times without noticing a problem then it’s done.


Projects
It’s important to note that how a specific supervisor gets assigned a specific project can be very haphazard. The studio or production select what companies to send the script to for bids. This can be based on previous experience or the phase of the moon. For a supervisor who works at a vfx company, the company acts as an agent and manager. They may assign a supervisor based on who’s available from their internal supervisors at that time or who’s under a contract with them. Qualifications for a specific project may have little to do with the assignments.

Since projects take a long time (1-2 years) a supervisor may have to turn down other projects since there’s already a commitment for the current project. Project offers come in one at a time so the supervisor has to decide if he wants to take it or pass and hope something better comes soon. How soon that next offer comes in is unknown. You’re never offered multiple projects at the same time from which you get to choose.

The supervisor has to take in to account the creative issues, technical challenges, the manner and film history of the director and the time away from their family when deciding on whether to accept a project. Is it better to accept a mainstream big project or an art film? Is it better to do a few, simple effects shots for a high quality film or is it better to do a large number of challenging shots for a simple action film? Each supervisor has to make a call given the situation at that time.


Requirements and guidelines for a visual effects supervisor
--------------------------------------------------
A good visual effects supervisor is a bit of jack of all trades.

Knowledge of a wide range of visual effects techniques and positions.

Experience dealing with a wide range of visual effects techniques and positions. As good as some training material is there’s still nothing like true hands on experience. If you’ve had to paint out a rig or extract a key from a poorly shot bluescreen you’re more likely to think twice and make sure it’s shot correctly. If you haven’t done it you may hope to just toss it into the black box and expect it to come out ok.

Ability to visualize shots and review them in detail within the minds eye before they’re shot.

Creative eye. Knowing composition, cinematic design and animation timing.

Understanding of photography and lighting. Knowing what’s looks real and what looks cinematic.

Good communication skills. Discussing a visual or technical issue with a director and also being able to turn around and discuss it with the technical team in a manner appropriate for the listener. The director shouldn’t need a translator.

Get in sync with the director’s vision. After working with the director awhile you should have the ability to predict how they will react to a given specific shots or issues.

Good working relationship with the director. The director has to have trust and confidence in the supervisor and the supervisor has to work for the director. The supervisor may provide his guidance and ideas to the director but at the end of the day it’s the director’s decision.

Know your battles. Knowing when it’s worth fighting for an extra 10 minutes on stage and when it’s not. When is it worth pushing a specific creative viewpoint or when it’s worth trying to get an updated animatic.

Problem solving. There’s always problems to solve. Technical, creative, logistic and scheduling.

Thinking quickly. Time is money on a film set and when things change the supervisor has to step in make adjustments while keeping in mind the impact in the rest of the process. You always have to be considering several moves ahead as in chess.

Management and people skills. Dealing with a number of different types of personalities (on the live action crew and visual effects crew as well as the director) and trying to keep everyone focused on the goal.

Attention to detail. Keeping an eye on large and small details that will make a shot finished.

Organized. Each shot has to be broken down into each element and how those elements are to be generated or filmed. Any feedback from the director has to be noted and executed.

Team work Film making and visual effects are both team efforts and will require everyone to work together. The supervisor has to take key responsibilities and at other times be able to delegate to key members of the team. He/she has to be open to listening to members of their crew. I try to surround myself with the best and smartest people in their jobs.

KISS Keep it simple stupid. It’s difficult enough to do the work without making everything extra complicated. Is an elaborate process or 20 extra elements worth it for a 2 second shot?

Budget and time. One manager told me it was my job to spend as much of the budget as possible and it was the producers job to try to keep me from doing that. I think that’s wrong. The supervisor has to keep in mind the budget and time when selecting the techniques and figuring out the pacing for the work. If you run out of time or money before completion the results will show it and it won’t be pleasant for anyone.

Think outside the box. The first solution that jumps into your mind may not be the best. Consider it from all angles and all trade-offs.

Living with changes. Everyone working in visual effects has to take changes in stride. The director may change his mind completely after you and your crew have spent a lot of time and effort finishing a shot or sequence. It’s a creative process so that’s the nature of the beast.

Tolerance and balance. The supervisor becomes the fulcrum of production (cost, time) and the artist requirements. If you’re at a VFX company, management and the vfx producer will want you to ‘sell’ the shot to the director as quickly as possible. Yet you’ll have an obligation to the director to make sure the quality of the work and their vision is maintained. I’ve had producers tell me to tell the director he/she can’t do something. Being placed in the middle of political film production issues is no fun. The studio can also become involved in this process, especially if the film has gone over schedule or budget. Awkward for all involved.

Thick skin. The supervisor may be yelled at for things out of their control or may be berated for doing something a specific way (even if it’s exactly what the director had requested the day before).

Keeping your cool. See all of the above.


Becoming a visual effects supervisor
-------------------------------------------------------
First you have to decide if becoming a visual effects supervisor is what you want to do. It may sound great but it involves a large amount of pressure and politics.
There’s certainly something nice about focusing on a specific aspect and doing a great job compared to being pulled in multiple directions. A supervisor seldom get much hands on effects time and getting work becomes more daunting since there are a limited number of visual effects supervisors employed compared to technical directors or others in the visual effects crew.

If you’ve only worked in one area of visual effects then you’re likely to try to solve every visual effects shot with those techniques. I’ve seen people who only had physical model experience trying to create an effect with a physical model that would have been easier, faster and more importantly, better done with an animation camera. I’ve seen other people try to write elaborate software programs for something that could have been filmed and composited in a fraction of the time.

These days most people employed in visual effects are assigned to a specific area of work. I was fortunate enough on my first film, Close Encounters, to work in most of the departments (Motion control, model photography, animation camera, matte camera, R&D and model shop)

It’s up to you try to try to keep moving up in your area and to expand outward. Talk to your employer and see if you can help out in other areas or take training in other areas if they offer it. Some VFX companies like to have people who can accomplish a number of different tasks. Animation and technical directoring, matchmoving and writing shaders, etc.

Try to get on to a set to see how things work. Most people working behind the computer screen have no idea of the issues involved in the shooting process (‘and why didn’t they shoot that other element on the set’). It can be helpful for a technical director to work as a match mover or data collector as an example.

If you’ve only work with computer graphics try to get some experience with miniatures and visa versa.

You’ll have to make your own opportunities. Continue to educate yourself on your own. When you think you have a true understanding and feel you have enough experience then see if you can work on a small project (short film, few shots on a local commercial or independent film). Jumping into the deep end of a visual effects heavy film is not for the faint of heart nor for those with limited skill sets.

Good luck.

Courtesy
Scott Squires.
http://effectscorner.blogspot.com

Sunday, January 10, 2010

A Worth Blog Site


It was a drizzling day when I meet Mr. Hans P Bacher in Manila, Philippines, We had a great discussion about  animation industry and trends, His vision and way of working is really interesting, His advises to boost Indian training industry to the world stag was  marvelous . He is maintaining and updating a Blog Site, I like to share his blog address with our visitors to get updates from his site. It’s really a significance blog, so guys don’t miss it.
http://one1more2time3.wordpress.com/

Happy Blogging
San

Friday, January 8, 2010

Clusters Launching - Advanced Diploma in Visual Effects for Film


Our Story 

Welcome to Clusters School of Digital Arts, an environment where committed individuals can develop their creative and technical skills in order to participate in, and contribute to, a viable film and production industry around the globe.

Clusters specialize in teaching on Visual effects for film and entertainment.
Learning to be a visual effects artist isn't something that we can be taught from a book. Here at clusters you learn-by-doing, through a combination of hands-on experience and guest tutors who are experts in their fields, and sufficient behind theory to backup the practical applications. You gain experience in film theories, in digital composting, Rotoscopy, Tracking, Camera Match moves, in lighting, camerawork and Green Screen shots.

We welcome people with flair and dedication and a passionate commitment to Visual effects and entertainment industry, people who are the future of the film industry in India and beyond. We know the industry is impulsive, creative and challenging, so we provide you with the training and support to fulfill your aspirations



The Curriculum

The curriculum is designed for 12 modules, each of which covers a specific aspect of visual effects in film production. These modules are taught in an integrated way where several modules may be under way at any one time. This allows mentors to better mirror the process and pipeline of visual effects and also allows the flexibility to accommodate availability of visiting lectures and the ability to take advantage of production opportunities as they arise.


The course is delivered through both Studio Learning and project-based learning. Students have the opening to analysis theory on a range of handy projects. During the year students will work together to make a number of VFX short films including at least one Special effect shot and one short visual effects film. These films are generally screened at the course commencement ceremony.

As the course progresses students will be given assistance to select the areas of the industry in which they wish to seek out employment and will have opening to work in these specific areas on student productions. From the year’s work, students will be able to compile a show reel, which should showcase these areas.

Course structure

Clusters School aims to practice students in a realistic and handy way to take up a profession in the visual effects or Film industry. To that end, the guiding principles and practices of the School mirror existing industry standards, and aim to reproduce as strongly as possible the workplace environment.

Each Months student are issued with a call-sheet which outlines the Month’s programme and requirements. Students are expected to be in attendance at the School from 9.00 Am until 4.45pm each weekday and to attend for extended hours if required.

The course is hands-on and practical. Teaching is project-based. Students make a range of individual projects that may include music videos, documentaries and short digital dramatic films. The focus of the year is the production short films.

Application process

There are up to 50 seats available for Visual effects for film course. Once we receive your application we will review it and determine whether you would be on a shortlist. If you are, we will request that you attend an interview. If you are not selected for an interview we will inform you promptly.

We will be looking for a level of commitment and passion about the film industry and an understanding that hard work rather than glamour is at the heart of the business.
Students wishing to apply must complete an application form. This may be submitted by e-mail or in hard-copy.

International students will need to apply for a student visa. Details are available from the Indian Immigration Service, and can be viewed on their website at  http://www.immigrationindia.nic.in/







Location and Facilities

Clusters School of Digital art is now at Trivandrum, India, in a purpose-designed facility. It is close to the Asia Largest Technology Park and several local production companies. The building is spacious, with Several Labs and a large production office, and a studio and 30-seat cinema. There is also a library with essential resource material including an expanding DVD classics collection and many Indian and International short films.

Students have access to the premises on a 24-hour basis (with permission) in order to replicate the workplace atmosphere. This enables efficient use of the equipment and other resources, particularly during production.

The resources of the School, Includes studio space, equipment, archival and reference materials, post-production facilities and creative expertise are available to assist in meeting the demands of the curriculum.

Equipment

Clusters School of Digital Arts provides a range of technical equipment to facilitate production and post-production in both film and digital media. The school uses a range of digital cameras, both handicams and HD Cameras

Students edit on Final Cut Pro and also have the opportunity to use Green screen facility during the Film Intensive segment of the course. Sound post-production is carried out in the Pro Tools suite.


Our Objectives

Clusters School of Digital Arts objectives are

·         Meet the demand for visual effects artist by training those wishing to make a career in film and television
·         ensure that new entrants into the industry are adequately and realistically prepared to follow a career path
·         Ensure that industry-based standards are established and maintained.

We aim to turn out the Compositors, Visual effects artist, animators, VFX Supervisors and technical crews of the future; graduates who are well prepared to make a career in film and/or television.

Sunday, November 29, 2009

Prime Focus VFX Adds Sparkle to New Moon - November 25th, 2009, 09:34 AM

Prime Focus VFX, formerly Frantic Films VFX, has completed 175 visual effects shots for the Summit Entertainment release, “The Twilight Saga: New Moon” directed by Chris Weitz. Prime Focus contributed a majority of the film’s most frequently featured visual effects, including CG water, atmospherics, CG matte painting and environment work, and the “Diamond Skin” effect on Edward and the other vampire characters. “The Twilight Saga: New Moon” is based on the popular series of novels by Stephenie Meyer.

Prime Focus’ newly expanded Vancouver studio, which has become the VFX hub for the company’s North American operations, handled the bulk of the work on “The Twilight Saga: New Moon,” which was shot on location in British Columbia. Key effects included creating apparitions of the Edward Cullen character and custom designing the “Diamond Edward” effect, whereby Cullen’s skin sparkles when coming into contact with sunlight.


Director Chris Weitz and his Visual Effects Producer Susan MacLeod tasked Prime Focus with evolving this signature Diamond Skin effect so that Edward’s skin refracted light as if diamonds were embedded under his skin.

The Prime Focus team, led by Visual Effects Supervisor Eric Pascarelli, went through extensive look development to achieve this effect, and used as its inspiration Greek Thassos marble, a very white, translucent material with flecks that reflect light very efficiently. The team even had a slab at the office for the CG artists to use as reference.


Prime Focus’ Vancouver studio also collaborated with its Digital Matte Painting department in Los Angeles (headed by Ken Nakada) on recreating the movie’s Forks High School, as well as craggy cliffs overlooking the ocean and other 100-percent CG environments depicting the movie’s Washington State locale. Prime Focus also contributed CG water for multiple scenes and two elaborate time passage sequences featuring the Bella Swan (Kristen Stewart) character in complicated multipart motion control shots.





For the cliff scenes, Nakada and his team designed the entire landscape using several locations in Vancouver’s Whytecliff Park as reference material. The team also provided on-set VFX supervision for MacLeod and Weitz on a greenscreen shoot at Vancouver Film Studios of a stuntman jumping 70 feet off a tower as a camera rig does a 270-degree tilt, following him from the top of the cliff until he hits water. Additionally, Prime Focus created several digital doubles and did face replacement for the actors jumping off the cliff.

Overall, a team of 45 across Prime Focus Vancouver and Los Angeles were brought onto “The Twilight Saga: New Moon.” Prime Focus’ key software packages included Autodesk Maya, Autodesk 3ds Max and Autodesk Mudbox for 3D modeling, eyeon Fusion for compositing, Prime Focus Software’s Krakatoa for particle rendering, Prime Focus Software’s Flood and Flood: Surf for fluid simulation.


About Prime Focus
Prime Focus is a global Visual Entertainment Services group that provides creative and technical services to the film, broadcast, commercials, gaming, internet and media industries. The group offers a genuine end-to-end solution from pre-production to final delivery - including previsualisation, equipment hire, visual effects, video and audio post-production, digital intermediate, digital asset management and distribution.

Prime Focus employs more than 1200 people with state-of-the-art facilities throughout the key markets of North America, the UK and India. Using its ‘worldsourcing’ business model, Prime Focus provides a network that combines global cost advantages, resources and talent pool with strong relationships and a deep understanding of the local markets.

RELATED LINKS:
www.primefocusworld.com
www.newmoonthemovie.com/worldoftwilight

Wednesday, November 11, 2009

The 10 Best Companies Supporting the Arts in America

Arketype, an advertising and design firm based in Green Bay, Wisc., will receive one of the BCA TEN awards at a Nov. 19 gala at the American Museum of Natural History in New York.

BCA stands for Business Committee for the Arts, a division of Americans for the Arts that each year honors 10 companies whose policies and actions have been most beneficial and friendly toward the arts. The BCA TEN have been named every year since 2005.

In addition to Arketype, the following corporations will also be honored on Nov. 19:

Adobe Systems, San Jose, CA
Applied Materials, Santa Clara, CA
Brainforest Inc., Chicago, IL
Dollar Bank, Pittsburgh, PA
Duke Energy, Charlotte, NC
Hanesbrands Inc., Winston-Salem, NC
Reliance Standard Life Insurance Company, Philadelphia, PA
UMB Financial Corporation, Kansas City, MO
Williams & Fudge Inc., Rock Hill, SC
In a statement, J. Barry Griswell, chairman of the BCA executive board, said, “These businesses are being recognized for their exceptional involvement in the arts throughout the workplace and in their communities. They provide the arts with significant financial and in-kind support, and they incorporate meaningful arts-related programs into lives of millions of Americans. This year’s extraordinary honorees are corporate leaders who are developing and sustaining arts and arts education programming in towns of all sizes across the country.”

All the corporations on the list will release statements soon, but Arketype’s seemed sincere and endearing:

“The arts and creative thinking have been fundamental to our business and to our mission since our beginnings in 1992. Arketype continues to put its wholehearted support behind the arts because of its tremendous power to educate, enlighten and build a powerhouse culture that creates a successful community.”

Per the press materials, Arketype delivers “high-concept design, custom animation, and video” and “partners with a variety of likeminded clients, big and small, and transforms market insights into compelling, stimulating, and even disruptive communication that gets its brand partners noticed. The firm is the leading catalyst behind ‘Better by the Bay,’ an economic branding initiative for the greater Green Bay community.” To learn more, click here.

The BCA was founded in 1967 by David Rockefeller to bring business and the arts together. The group’s mission is to ensure that the arts flourish in America by encouraging, inspiring and stimulating business to support the arts in the workplace, in education and in the community. Americans for the Arts is the leading nonprofit organization for advancing arts in America

Tuesday, October 20, 2009

Animation and Visual Effects industry in India

The animation industry is poised to touch more than USD 1.5 billion by 2009, according to an industry forecast by Anderson Consulting. The entertainment portion of the animation, gaming and VFX industry grew by 24 percent over the previous year and is estimated at Rs.13 billion ($260m) in 2007, up from Rs.10.5 billion in 2006, according to a report by the Federation of Indian Chambers of Commerce and Industry of India (Ficci) and PricewaterhouseCoopers (PWC).

Studies show that India will need 25,000 more professionals by the close of 2009. The industry currently has only a little over 10,000 professionals working in the field. As a result of this demand many institutions have been set up throughout the country to provide animation education, and there are now about 100,000 students who are undergoing training in animation, VFX and gaming.




Foreign producers, already impressed by the country’s proven success in the IT industry, are increasingly looking at India to cut costs. Indian animation studios offer services at lower costs due to the availability of skilled yet cheaper manpower. The salary that one has to pay in the US is 6 to 15 times that of India.

Indian Animation/VFX companies: Pixion, Crest Communications, UTV Toons, Famous Animation House, Jadoo Works, Maya Ent., Visual Computing Labs (Tata Elxsi Limited), Pentamedia Graphics, Prana Studios, Color Chips and FX House India.

Academy Award winning Hollywood Visual affects studio Rhythm & Hues set up a facility in Mumbai to take advantage of the highly skilled and low cost of labor. The Mumbai studio worked on sequences for films such as Daredevil, Garfield the Movie from Fox, Scooby Doo 2 - Monsters Unleashed from Warner Brothers, Welcome to the Jungle (aka The Rundown), The Cat in the Hat, and The Chronicles of Riddick from UniversalStudios.

Indian software firm Compudyne Winfosystems acquired Los Angeles based effects house Digital Art Media (DAM), a company which provided visual effects on films such as Independence Day, Dr. Dolittle, Men In Black, The Nutty Professor and Spy Kids. DAM set up an office in Banglore, India to avail of the skilled labor and considerably cheaper cost of production.
Sony Imageworks purchased controlling interest in FrameFlow based in Chennai which is now expanding its operations to avail of India’s competitive advantage in this area.

India’s competitive edge in the market include the following:

> A vast base of English speaking manpower: animation, which requires a familiarity with the English language, benefits when the work is outsourced to India. Besides, a number of initiatives are underway in the country targeted at creating skill manpower for the animation market

> Presence of animation studios: a number of Indian cities already boast hi-tech animation studios (equipped with state-of-the-art hardware and software), which are successfully completing projects from overseas companies.

> Low cost of animation services: India’s edge in terms of pricing is stated to be unmatched. Compared to other countries, Indian animation houses charge extremely low rates

> India’s large entertainment sector: Owing to a prolific entertainment segment, India has a readysupply of content developers.

by Emmanuel Pappas