Gondry-fying The Green Hornet

Michel Gondry’s signature filmmaking touches are ever-abundant inThe Green Hornet, the director’s take on the masked vigilante made famous in radio serials and comics. Here's my article at fxguide where VFX supervisor Jamie Dixon guides us through some of the the film’s key 650 effects shots. Also, there's a separate story on fxinsiderlooking at CIS Hollywood Kato fight sequence time bending fx.

Psyop’s toy story cleans up

A roomful of anxious toys face the dangers of domestic dust in ‘Something’s Lurking’, a Psyop spot for LG’s Kompressor Elite vacuum cleaner. Here's my article at fxguide in which lead 2D artist Nick Tanner gives an in-depth look at how the spot came together.

How To Do Every Visual Effect Ever (Pretty Much)

Smashing Magazine has posted a list of Best Tutorials For Cinematic Visual Effects. The post links to 62 techniques ranging from the 007 Intro to Meteor Crashes. So this one post contains all the knowledge you would need to make a tent-pole VFX feature or start your own effects boutique. Right? Seriously, if all this information was available to me when I got started, it would have been much harder to impress people by showing them a chrome sphere on a checkerboard.

(LINK) to the full post

Rhythm & Hues' animation for Yogi Bear

For Yogi Bear, Rhythm & Hues mixed 3D versions of the beloved Hanna-Barbera characters with live action whilst preserving the popular elements of the 2D cartoons. Here's my article at fxguide where I talked to visual effects supervisor Betsy Paterson and animation director Joe Ksander about getting the right performances out of a 3D Yogi and Boo Boo.

fxguide.com relaunches website

fxguide has debuted its brand new website (www.fxguide.com) and I'm pretty excited to be part of it. All the existing articles, podcasts, fxguidetv eps are there, plus new content and exclusive coverage for readers who become 'fxinsider' members. Some of the new articles include a look at the art of stereo conversion and the vfx of Gulliver's Travels. Stay tuned for a lot more in the coming weeks.

Comparison between India's Old & New Print Ads

The Indian advertising industry is talking business today. It has evolved from being a small-scale business to a full-fledged industry. It has emerged as one of the major industries and tertiary sectors and has broadened its horizons be it the creative aspect, the capital employed or the number of personnel involved. Indian advertising industry in very little time has carved a niche for itself and placed itself on the global map. 

  Indian advertising industry with an estimated value of es13, 200-crore has made jaws drop and set eyeballs gazing with some astonishing pieces of work that it has given in the recent past. The creative minds that the Indian advertising industry incorporates have come up with some mind-boggling concepts and work that can be termed as masterpieces in the field of advertising. 

Advertising agencies in the country too have taken a leap. They have come a long way from being small and medium sized industries to becoming well known brands in the business. Mudra, Ogilvy and Mathew (O&M), Mccann Ericsonn, Rediffussion, Leo Burnett are some of the top agencies of the country.
 
See some of the Print Ad's of Today and of  1983...Really nice shift. 

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Hope every one enjoyed watching this massive and creative change, like to join in this booming multi billion advertisement industry, Clusters Ad School is offering several programs for designers, copywriters, new media marketing professionals, Call 97470 10001 for more details.