Reelhouse Paves the Way for the Future of Self-Distribution

Each new day that passes it seems the world of distribution for filmmakers is being turned on its head. With so many new content destinations popping up all the time, it’s hard to know what’s what. Reelhouse is a company who seems to be breaking through the mold, as a recent partnership with Sundance would suggest. Reelhouse is planning a big launch on April 22nd — read on for our interview with Bill Mainguy, CEO and Founder of Reelhouse and get to know the platform:

Okay, first thing’s first — what is Reelhouse?

Reelhouse is an open video sharing community that offers film and video creators a rich toolset to self-distribute their content directly to their viewers via any internet connected device. Creators can choose between a series of monetization models while also leveraging customisation, marketing, merchandising and media features that provide an engaging experience for their audience; all within a community specifically for quality entertainment content

NFS: How did you guys start? Were you frustrated filmmakers who needed an outlet?

BM: Our designers and coders come from industries of gaming and film. We’re all viewers, and on one hand being kinda frustrated hearing from peers about places to distribute their work but also from the view of the masses, we want to improve the overall experience. The transition isn’t going to happen overnight, but we’re providing an alternative: the self-distribution model.

We’ve seen great stories that haven’t really had a chance to build their fanbase or reap any rewards from their viewers, so we want to help them out. And as we progressed, we found there’s potential for what they are missing out on and what the studios are missing out on: What are you getting other than just clicking “play?”

NFS: What motivated you to get into the self-distribution game?

BM: Our home and heart started with the independent community and giving them a means, it just so happens that it’s starting to apply to everyone else. Seeing more studio-based content on Kickstarter, like the Veronica Mars project, for example, is a sign of how people are adopting what was founded as an independent solution to the mainstream. The timing is just right.

It’s kind of a cliché, but in the new “direct to consumer paradigm,” something that Sundance noticed is that we’re good at getting films up and running on Reelhouse very quickly. Sundance is a great partner for us because they’re really open to latest and greatest ways of doing things to try to support their filmmaker community. We are also talking to a major studio in LA to see how it might match up with some of their properties, so we’re looking for ways that we can incorporate the players that have been in the game for a long time and show them and lead them into this world and incorporate both types on our platform.

NFS: I noticed that there looks be your own form of crowdfunding within Reelhouse. Can you talk about this?

BM: We’re not a site to come to if you have a concept that you want to make and you’re trying to get funding for it. Kickstarter is a great platform for that and we don’t want to compete with that. This is one of our more experimental or “far-out” features. Our whole crowdfunding function that you see on our site is for viewers that were inspired by the story could then, right when they’re in that moment of the story, could support it.

Self-distribution is all about connecting the content creator directly with the viewers, and once you start to do that, really cool things start to happen. Documentaries, for example, with a real-word component, if there’s a cause to contribute to. It’s more about different ways that the community can rally around a film post-watching.

For example, we had a series that was on-site journalism covering a pipeline that was being built in Northern Canada by Enbridge, and people were funding them directly on Reelhouse so they could stay up there. So they were funding their own news source in a way. We want people to get creative to harness the platform.

NFS: What about for narrative filmmakers?

BM: It’s really about giving the filmmaker the tools. The only thing we filter out are the Kickstarter-type funding videos, that’s not what our site’s about, but if a guy puts up a narrative film and says “Hey, if you like this piece and want to support me as a filmmaker, here are different rewards in exchange for supporting me.” There are very creative ways that filmmakers are leveraging these types of functions.

NFS: What does all this say about the future of the Theater experience?

BM: It’s an interesting question, and something that we’re not 100% connected to, but I’ll give a good plug for another platform called Tugg, which is a great platform that allows viewers to organize screenings in their communities if they can rally enough people. As a passionate person in this space, I feel there’s always that desire to have a community rally around the film watching experience, whether it’s in the theater or at home.

NFS: Do you think that your platform will help combat piracy? Is that a goal of yours?

BM: Piracy is definitely an issue, what we learned from our gaming background is: you’re not gonna be able to stop people from pirating. The reality is, if it’s viewable, it’s piratable. It’s like a new law of physics or something. We want to create an experience that can’t be replicated by torrenting, and it also has to be easier and accessible from anywhere, and enjoyable.

What we’re doing is allowing people to build value for what viewers are paying for. And I only think it will increase more and more when we offer things like being able to create your own app experience on the site, and opening up channels of interactivity on the site, I think that’s the key way to combat piracy.

Even Hollywood itself has enough trouble getting people to convert and pay for the content. If you know you’re paying the creator directly it helps. Our whole concept is offering up an entire experience when you land on a page, much more than just the video and trailer. You get the behind the scenes, the photos, there could be a virtual store where there’s physical and digital downloads. In the future we will have an embeddable app-layer.

Getting paid to watch content isn’t new, it’s more about a whole experience.

NFS: I like that when you go to a film’s page, it’s its own whole website. It’s very customizable, it’s all about the world of the film. It’s much more immersive.

BM: I like that you said that because that’s exactly what we say internally, we want to ensure that a filmmaker’s page will always be theirs. Whereas sites like YouTube are designed to distract you from what you’re watching — they’ll have other ads appear on your page, other people’s content that distract you away. There’s no way to create your own immersive world.

We really hold to the fact that your page is yours. We’ll never allow intrusive elements onto your page that you don’t have a say in. So in a way, it’s like you creating your own micro-site.

NFS: So there are no Ads at all?

BM: For now there are no ads. In the future we may look at some ways to have brand sponsorship and add revenue potentially, but we haven’t dived into that yet — we’re focussing on our first two business models: The first being that we take a 6% transaction fee, and we feel that’s fair for providing the platform. So if you sell merchandise, digital downloads, etc., we take a 6% cut. And then what we’re rolling out soon are the Pro Accounts, you’ll get metrics reporting and analytics on your page, more customization options, more memory. Also coming is an Enterprise account where various collectives and brands can stage their brand in a way that’s more robust for people who have a lot of content.

NFS: For the tech-heads, what’s under the hood of your web-player?

BM: We offer two different players so it’s viewable everywhere: a Flash player, and a default HTML5 player, encoding in H.264. HD throttles from 720 to 1080. We want to be on the cutting edge in the overall experience and strive to have the best encoding. We have plans to accommodate 4K as well. We’ve already had a couple time-lapses that offer the original 4K download in their virtual store.

Our embeddable player, when you share a project it will have breadcrumbs to your project. More than half of the traffic that projects get are from being embedded on different blogs. Whereas on YouTube or Vimeo there’s no real need for viewers to ever visit the page that the video originated from — just because there’s nothing there — but on Reelhouse there is tons more, the embeddable player will have elements of your store visible, or more videos, or about the artist. Also on comments, when viewers ask the same question over and over, so we made the ability for the creator to post a FAQ to answer these questions as to not muddy up the comments.

I don’t want to commit to this being a feature, but one of our investors Gener8 does 2D to 3D conversions for theatrical releases in Hollywood, so we get a lot of 3D expertise around us and we’ve talked about being one of the first 3D viewable platforms as well.

NFS: How do you curate the content? Can anyone upload, is there a submission process, how does it work?

BM: At the moment, we’re approving batches of content at a time as people sign up. That’s another way we’re different, we don’t only take feature films. We take web series, shorts, clips that are 3-5 minutes long — as long as it has some quality story element in it. We believe viewers have a wide appetite for what they want to watch. Since we’re in our Beta phase, we’re approving content because we just don’t want to get overwhelmed early on and want to maintain quality of content on our site. This community is solely for stories that are intended for mass distribution to an audience. This isn’t just a tool for filmmakers to use, we want them to associate themselves with it and have an affinity for what Reelhouse is beyond being just a website.

We have the ability to rent or sell your content, for us that’s not the be-all-end-all. That’s not the key, it’s about packaging more in the experience and offering new experiences as we progress.

NFS: Is there an aesthetic through-line with your platform? What about films with very explicit content?

BM: Our long-term goal for the platform is to provide an alternative where people can take control of their own distribution and be very democratic vs. the high gates of Hollywood. What we don’t like about that is a handful of people in the industry deciding whether something is a worthy story or not for distribution. So we don’t then want to go around and become those people and say ‘our team didn’t like it’ so therefore we’re not going to play it on our site. That’s the complete opposite of what we’re about. There’s tons of content that we’ve seen that didn’t really have a nice aesthetic, or didn’t really entertain us, but have become hugely successful.

NFS: Are you supporting international content? Subtitles?

BM: Yes, eventually. We’re toying with the idea of partnering with various crowd-sourcing subtitle solutions to allow the many people who have already offered a means to translate the films they love.

NFS: If I put my content on Reelhouse, is it exclusive? What are the benefits of being exclusive, if any?

At the moment it’s completely up to the creator whether they want to make it exclusive or not. We have yet to roll out benefits for making it exclusive here, but we believe there are implicit benefits for having your content in one place.

People have this notion that if you put it on more platforms it will get more coverage. If it’s online, it already has as much potential as you could want. It’s not like Vimeo will reach more people than YouTube can. We like to focus on giving users one consistent experience. You can always put a teaser on YouTube that will direct people to Reelhouse.

We will constantly be rolling out tools that help filmmakers market their stories to their audience. Whether it be an incentive to share the page to unlock store items or to set up a coming soon page to drum up hype and take pre-orders (coming shortly), it’s an important element of our platform. As we continue to grow as a platform, we expect that due to Reelhouse being a place only for stories and quality, that there will be more of an attentive eye on the content debuting here. Eventually, much like how Kickstarter transitioned, we will become a very active destination site.

NFS: What’s happening on the 22nd?

Our launch on the 22nd will be a significant update, the site will look different with tons of additional features. We’re still in Beta, but Beta doesn’t mean it’s this weird micro-version of what we’re going to be. It’s just a disclaimer that we’re iterating constantly.

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It’s an exciting time for filmmakers, the technology finding its way into our hands, and now the power to self-distribute. A special thanks to Bill Mainguy at Reelhouse for his valuable inputs.

Courtesy : nofilimschool

Music industry booms in digital makeover

New Delhi, March 17 -- If you still think music is all about purchasing CDs and cassettes, think again. A whole new world is helping the music industry stand up and boom after being hit by piracy and uncertainties.

Digital music in various forms and formats is filling up the coffers of old music firms. Independent artistes, internet services and new-age publishers are giving the industry a new lease of life. Ringtones, ringback tones, downloads and mobile radio streaming services, besides downloaded singles and albums from online stores are generating additional fees from mobile subscribers and more licensing revenue for record companies.

Subscription services from Apple and Google, expected soon, are likely to further fuel revenues of the music industry.

Forget the minor fact that record stores - like the Saregama-run Music World chain - are shutting down.

According to the latest International Federation of the Phonographic Industry (IFPI) digital music report, the Indian recorded music market grew for the third consecutive year in 2012, with digital sales overtaking physical sales.

"With 2012 revenue approaching an all-time high, some within the business believe India could be among the top 10 markets, globally," the report added.

It was, however, a different story a decade ago.

In the 2001-2003 period, the legal music market shrunk by 27% in unit terms and 38% in value terms, according to the Indian Music Industry, a body that represents over 140 music labels in India.

"During 2001, half of the 20 major music labels in Bollywood stopped. The year came as a shock to the music industry," said Shridhar Subramaniam, president, Sony Music, India and West Asia. "But good times are here again as the industry is poised to grow 25-30% year-on-year."

What initially saved the domestic music industry was mobile value-added services or VAS. Besides consumers services such as ringtones and downloads, the royalty paid to labels by mobile operators for using their songs, also helped in increasing sales.

Then came the growth of digital albums. By the end of last year, several countries including India, US, Norway and Sweden, saw digital sales making up more than half of the music revenue kitty, the digital report said.

"First we all thought digital was killing music but it has saved music," said Subramaniam.

"The real task for us is how to grow the music business and set a real goal of a billion dollars in annual revenues that we can achieve in the next decade," said Neeraj Kalyan, president, T-Series, which was once famous for cheap pre-recorded cassettes.

With over 500 labels releasing music in over 20 languages, India does offer a vast potential.

"We have been working hard to licence a range of services that meet the needs of consumers," said Devraj Sanyal, managing director, Universal Music India.

"India's music tastes are changing and with consumers open to modern interpretations of old Bollywood numbers, many labels have started investing in this area," said Subramaniam.

Published by HT Syndication with permission from Hindustan Times.

'Aatma' captivates with VFX power

After making thrillers like 'Ek Khiladi Ek Haseena' and 'Acid Factory', writer-director Suparn Verma has moved on to the horror genre with 'Aatma'. One thing that he was sure of before stepping into this new world, he had to ensure a world class treatment. 

This also meant that he was quite particular about keeping the transition from reality to special effects as seamless as possible so that audiences were entirely immersed in the narrative instead of being put off by a jerky narrative that at times becomes noticeable.

'Aatma' is a seamless integration of breath taking VFX, as well as amazing Colour Grading that blends the story to the experience creation. Suparn and Wide Frame Pictures worked with Reliance MediaWorks (RMW) to provide unprecedented 340 VFX shots for the film. DOP Sophie brings this out with support of Naveen and Santosh of Reliance MediaWorks.

Speaking on the same the director said, "In terms of VFX, we have taken it to the next level. Ours is a very small budget film and still we haven't compromised on quality and that too in a controlled budget." There are as many as 340 VFX shots in the film but they are not in your face; they are so well integrated in the film!' added Verma.  Suparn closely supervised the entire process as it was being undertaken at Reliance MediaWorks.

The film revolves around Maya (Bipasha Basu) who is  trying to save her daughter from the spirit of her ruthless, abusing and menacing husband Abhay (Nawazuddin Siddiqui), who for his unconditional, almost-bordering-on-obsession, love for his daughter comes back from the dead to take her with him. 'Aatma' released on big screens on 22nd macrh 2013.

"Today's editors and storytellers need the power of visual treatments, to create breakthrough content and build relationships with their audiences. 

The beauty of VFX here is that you don't know where it ends and where reality begins," says Naveen Paul (Creative Head for VFX). He credits the team comprising Sanjiv Naik, Abrez Mohammed, Vinoth Ganesh along with others who relentlessly worked on this right from creation to execution to deliver the best of both worlds.

An inspired, impactful way of directors to express themselves which resonates with their viewers comes through high end colour grading, which today forms an important component in mood creation of the film, adds Santosh Pawar, DI-Colourist, RMW.

ProCutX, an iPad Control App for Final Cut Pro X, is Now Free for a Limited Time

We’ve seen a few apps capable of controlling different programs on your computer with an iPad. A recent app that caught our eye, ProCutX, is capable of controlling Final Cut Pro X with your iPad, and replacing many of the functions normally done with a keyboard. For a limited time (possible only a few more hours), the full app, which is normally around $25, is now free on iTunes.

PROCUTX for Final Cut Pro X is an iOS iPad application that allows editors to control Final Cut Pro X on their MAC through an iPad.

Built from the ground up to meet the needs of today’s creative editors, PROCUTX breaks free from the menus and tabs to streamline editor tasks. This application gives users control over all the FCPX editing tools in one clean interface, eliminating the need for clicking and searching through the Final Cut Pro X menus. From import to export, PROCUTX can control every step of the FCPX editing process.

Features Include:

• Precision Timeline Scrubbing • Quick Retiming • Auto-Correct Color • Color Grading • Compound Clip Editing • Import, Export, and Rendering shortcuts • Quick Keywording • Fast access to Tools • System Volume Control • Timeline Zooming • Audio Enhancements • Record Voiceovers

Many dislike the fact that these apps still require you to look down since there is no tactile sensation using an iPad, but for some of the main functions, like play, forward, back, and scrubbing, I don’t see it being very difficult to find those buttons pretty quickly without having to look at the screen. The main thing for me with apps like this is that if you use an NLE like FCPX infrequently enough, you may not remember all of the keyboard shortcuts, so it’s handy to have most of the necessary functions right at your fingertips.

Head on over to iTunes to download the program and try it out.

'Muppets' co-creator Jane Henson dies at 78

London, Apr. 3 (ANI): Jane Henson, co-creator of 'Muppets' died at her Connecticut home following a battle with cancer on Tuesday. She was 78.

The Jim Henson Co, owned by the Hensons' five children, said in a statement that Jane had been paralysed since March 20 and was an "integral creative and business partner" in the 'Muppets.'

Jane, born in Queens, New York, in 1934, was an early puppeteer, as well as puppet designer for the 'Muppets,' the Telegraph reported.

She and Jim met in a University of Maryland puppetry class in the mid-1950s, and the duo went on to create together the five-minute TV program 'Sam and Friends,' a precursor to the Muppets.

The program served as a lead-in to 'The Huntley-Brinkley Report' news show and 'The Tonight Show Starring Steve Allen' on a Washington, DC, NBC affiliate.

Although Jane stopped working as a puppeteer in the early 1960s, she was still responsible for recruiting top talent and performing on occasion on the children's show 'Sesame Street.'

A memorial mass is to be held for Jane next week. (ANI)

Global VFX studio Rhythm & Hues gets revival dose from Indian owned Prana

Rhythm & Hues (R&H) is one of the leading VFX studios that has worked on major Hollywood blockbusters including the latest multiple Oscar winning film LIFE OF PI by Ang Lee. R&H had gone into bankruptcy and was put out for auction by the court. After an intense bidding war Prana, a visual effects and animation studio with offices in Los Angeles and India, has acquired R&H. Prana is incorporated in America but most of its work is done through its Indian subsidiary 34×118 Holdings. Both, Prana and 34×118 Holdings, are backed by the likes of Mukesh Ambani (Reliance Industries), Anand Mahindra (Mahindra & Mahindra),  Naren Gupta (Nexus Capital), and Ram Shriram (Sherpalo) as per the media reports. Among the bidders who lost in the race were Tiwanese and Chinese companies and yet another Indian VFX Company Prime Focus World. 

According to unconfirmed sources the deal may have cost Prana about Rs. 90 crores (around $16 million). R&H, now under control of Prana will have to repay a large debt it owes to some of the studio majors over a period of three years. Looking at the deep pockets of its backers, it does not seem to be a big issue. R&H is expected to cut short its work force in the USA and send most of its work to its VFX and Animation hubs in Asia, Taiwan and India. 

Jeff Okun, the senior VP of Prana said, “While remaining a stand-alone company focusing on cutting-edge visual effects and innovative technology, R&H will be complimented by Prana’s world-class long-form animation. ... With the additional support of our strong investor group, we are confident R&H will continue to be the innovative quality leader in our field that they’ve been for 30 years.”

(Rajesh Kumar Singh is Editorial Consultant for Festivals and Markets for BollywoodTrade.com. He is a filmmaker, critic and market analyst)

What’s new from Autodesk

Autodesk has announced a raft of new releases amongst its range of products. In particular, the Entertainment Creation Suite 2014 includes updates to Maya, 3ds Max, MotionBuilder, Mudbox, Softimage and Sketchbook Designer.

So what are the new features?

Maya 2014 – includes an expanded, integrated modeling feature set, Grease Pencil and Paint Effects features. The Maya DX11Shader, working with enhancements to Viewport 2.0, enables artists to work in a high-quality real-time environment that closely matches final output. New Scene Assembly, a File Path Editor, and URI (Uniform Resource Identifier) support tools allows for easier building and managing of large and complex worlds.

The Populate tool in 3ds Max.

3ds Max 2014 – a new Populate feature lets artists generate moving or idle crowds, and there’s an updated Particle Flow toolset and a performance-enhanced viewport that now supports Microsoft DirectX 11 shaders. There are also Perspective Match and Vector Map tools.

Softimage 2014 – has a new Camera Sequencer toolset to cut between multiple cameras to edit clips, leaving the original animation data unchanged. Also there’s improved CrowdFX and ICE (Interactive Creative Environment) and an improved High-Quality Viewport plus integration into existing pipelines through improved support for animation data exchange via the Autodesk FBX 2014 format.

MotionBuilder 2014 – Linux operating system support is now available, as well as new motion capture workflow options, artist-friendly methods for positioning, measuring and selecting objects and the ability to use custom viewport renderers. There’s also an API (Application Programming Interface) for file referencing.

Mudbox 2014 – now offers single-click automatic and manual options to manipulate meshes or to precisely control various aspects of the output mesh with a user-directed solution. The release also has enhanced multi-touch workflows which include support for stencils and additional touch-enabled input devices.

SketchBook Designer 2014 – this hybrid paint and vector toolset enables exploration and presentation of new ideas for characters, props and environments.

Autodesk’s product announcements extend to their 3D design and engineering tools. One new announcement is ReCap, a pair of 3D scanning apps targeting designers, engineers and architects (Autodesk also has 123D Catch for mobile devices).

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The company will be showcasing their products at NAB 2013 and discussing them, plus the state of the industry, at an Unfold Event in Montreal on March 27th. And you can learn more about the products with some Autodesk experts here, at the company’s new-look site.

And you can watch the full Autodesk Suites 2014 announcement in the video below:

courtesy : fxguide.com